Find true north in how you run.
Small and mid-sized businesses hit a point where the operations that got them here start holding them back. 4498 North brings 15+ years of executive ops leadership to founders and teams who need to fix the systems, clarify the priorities, and build the operational backbone that growth demands.
Hands-on operations help, without a full-time hire.
Operations & process
Map how work actually flows today, find where it breaks, and rebuild the processes with the right tools and SOPs behind them. The kind of work that took on-time delivery to 95% and cut project timelines by a third.
More on COO & Operations →Fractional leadership & EOS
Step in as your operational right hand a few days a month. As a trained EOS Integrator, I run the cadence, hold teams accountable, and give founders room to work on the business instead of in it.
Scaling & systems
Put the tools, metrics, and team structure in place to handle the next stage. I've helped agencies triple headcount and stand up the systems that kept delivery and profitability intact through the growth.
People & HR operations
Hiring, onboarding, accountability, and retention. Your team is half the operation, and I run that side too, with hands-on HR experience most operators can't claim.
More on People & HR →A steady hand when the path gets complicated.
Behind 4498 North is more than 15 years of executive ops leadership, including roles as COO and SVP with full P&L ownership. That means launching a digital agency and growing it past $25MM in its first year, tripling teams through fast growth, and building the systems that keep delivery and profit intact when a company scales.
The work cuts across real verticals: nonprofit fundraising, senior housing, property development, grocery and retail, insurance and professional services, and youth sports and membership organizations. Different industries, same operational challenges underneath.
When a company is growing fast, the day-to-day gets noisy and it's easy to lose the line on what matters. 4498 North brings an operator's eye, a calm and practical approach, and EOS discipline to cut through that and get teams pointed the same direction. Every engagement starts with what's actually slowing you down, not a template.
The name comes from two places. 44.98 degrees north is the latitude of Minneapolis, where the business is rooted, and the north star, the state's own symbol, is the fixed point you steer by when everything around you is moving.
Not sure where your operations stand? Find out in two minutes.
Twelve quick questions that score how ready your operations are for the next stage of growth. Get an instant score, a personalized breakdown of where you're getting stuck, and a one-page checklist to keep. No cost, no pitch.
Let's find your north.
If the operations side of your business is starting to creak, let's talk. No pitch, just a conversation about where things stand and whether I can help.